How to Perform Market Basket Analysis in Python
How to Perform Market Basket Analysis in Python Market basket analysis is a powerful data science application that improves user experience and encourages purchases, which adds direct business value to companies. In the past, marketers would often use their intuition when creating product combinations and building marketing strategies. Now that organizations are able to collect and store more data than ever before, they use their findings to target customers and increase sales. They hire data scientists and analysts in marketing teams to make these decisions instead. In this article, I will explain some of the theory behind market basket analysis and show you how to implement it in Python. Table of Contents What Is Market Basket Analysis? How Does Market Basket Analysis Work? How to Perform Market Basket Analysis in Python? Market Basket Analysis in Python: Next Steps What Is Market Basket Analysis? Market basket analysis is used by companies to identify items that are frequently purch...